Global smartphone shipments rose nearly 8% in the first quarter as Samsung regained the lead

Global smartphone shipments rose nearly 8% in the first quarter as Samsung regained the lead

Global smartphone shipments rose nearly 8% in the first quarter, according to preliminary data from International Data Corp. It was the third consecutive quarter of shipment growth and marked Samsung’s return to No. 1.

There were 289.4 million units shipped during that period, according to IDC’s Worldwide Quarterly Mobile Phone Tracker.

Claiming the top spot was Samsung, with 60.1 million units shipped in the quarter, down about 0.7% from last year. Apple came in second, with 50.1 million units shipped, down 9.6% from last year. Apple is on top in the last quarter of 2023.

The third and fourth smartphone makers, Xiaomi and Transsion, saw their market share jump 34% and 85% respectively year-on-year.

Nabila Popal, director of research with IDC’s Worldwide Tracker team, said in a statement that the average selling price continues to improve, with consumers buying more expensive devices because they know they will hold them longer.