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UK tells tech firms to ‘tame algorithms’ to protect children
Social media platforms such as Facebook, Instagram and TikTok will have to “tame” their algorithms to filter or downgrade harmful material to help protect children under proposed British measures published on Wednesday.
The plan by regulator Ofcom is one of more than 40 practical steps tech companies will have to take under Britain’s Online Safety Act, which became law in October. The platform must also have robust age checks to prevent children from viewing harmful content linked to suicide, self-harm and pornography, the regulator said.
Ofcom chief executive Melanie Dawes said children’s online experiences were being marred by harmful content they could not prevent or control. “In line with the new online safety laws, our proposed Code firmly places responsibility for keeping children safer on technology firms,” he said.
“They need to tame the aggressive algorithm that rejects content harmful to children in their personalized feed and introduce age checks so children get an age-appropriate experience.” Social media companies use complex algorithms to prioritize content and keep users engaged. However, the fact that they amplify similar content can cause children to be exposed to an increased amount of harmful substances.
Technology Secretary Michelle Donelan said introducing the kind of age checks that young people experience in the real world and tackling algorithms would bring fundamental change to the way children in Britain experience the online world. “To the platform, my message is to engage with us and be prepared,” he said. “Don’t wait for enforcement and high fines – rise up to meet your responsibilities and act now.”
Ofcom said it expected to publish its final Child Safety Code of Practice within a year, following a consultation period that ended on 17 July. Once it is approved by parliament, the regulator said it will begin enforcement which will be backed up by actions including fines for non-compliance.
