Want to see Taylor Swift’s ‘Eras Tour’ without breaking the bank? Try Europe

Want to see Taylor Swift’s ‘Eras Tour’ without breaking the bank? Try Europe

Planning a summer vacation in Europe usually involves an exorbitant amount of cash, but when Taylor Swift is involved, it might actually be a deal breaker.

Fans looking to snag tickets to her popular “Eras Tour” European leg are finding it much cheaper to see Swift abroad – even with flights and hotels factored in – partly due to the strong dollar’s history and strict European Union regulations placed on ticket resellers that made it, in Swift’s own words, anything but a brutal summer.

Raising prices on Europe’s secondary market is “considered a predatory activity that reduces consumer choice and exploits consumers by charging far higher prices than the event organizers intended,” said Sam Shemtob, managing director for the ticket resale advocacy group Face-value European Alliance for Ticketing (FEAT), told CNN.

For example, secondary market ticket prices for Swift’s show in Stockholm, Sweden, this Saturday are as cheap as $300 for standing room only and seats in the nosebleed section. The price is only a few hundred more in prime seating locations at Friends Arena, home of Sweden’s men’s national soccer team.

Planning a last-minute trip is more expensive than planning a few months ahead, but there are some affordable ways to get to Sweden: Round-trip flights from New York (with connections) run about $700 and rates at 4-star hotels are about- about $300 , according to Kayak. In total, that’s about $1,300 before food and drink are factored in.

Compare that to Swift’s show in Miami in October where seats sold for about $2,000 to as much as $8,500 on StubHub. Prices for the other two US shows in New Orleans and Indianapolis are about the same.

Sweden isn’t the only budget-friendly city: Prices for Swift’s stops in Portugal, Spain and Germany in the coming months can be had for as cheap as $300 to $400 a ticket — well below the average resale price of $1,600 during her US dates last year.

Although European laws on ticket resale vary by country, some, including Ireland and Portugal, prohibit ticket sellers from making a profit on the secondary market. In France, reselling is banned unless authorized by the promoter, Shemtob said.

The EU also recently implemented a Digital Services Act for ticket resale markets that “ensures that professional sellers can be identified, prevents certain manipulative sales tactics and requires regular reporting to increase transparency for consumers,” according to FEAT, which lobbied for the law.

Shemtob said the difference in prices between the US and the EU is because the former considers “event tickets like commodities that can be bought or sold according to the market price, but the European Court of Justice has ruled that a ‘dated event ticket’ is a contract between the organizer and the user allowing entry under certain terms and conditions — not a commodity that can be bought and sold.”

Also, American travelers are taking their money further afield: The US dollar index, which measures the currency’s strength against six peers, closed last month at its highest level since November. Although it has faded since April, it is still going strong.

For Swifties looking to jump across the pond for their London Boy, Shemtob recommends using ticket sellers like Ticketmaster, AEG, Eventim or Twickets.

He added also “be very careful using internet searches, because predatory resale platforms all pay high for their listings to appear at the top of search results.”

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