Taylor Swift concert drives record bus bookings in Portugal and Spain

Taylor Swift concert drives record bus bookings in Portugal and Spain

Taylor Swift’s highly anticipated concert in Portugal not only attracted fans but also had a significant impact on travel trends in the region.

FlixBus has reported a complete sell-out of their bus journeys from Madrid and Seville to Lisbon, in time for the pop star’s May 24 and 25 performances at the Est√°dio da Luz.

This surge in demand highlights the star’s huge draw and the lengths his fans are willing to go to catch him live.

According to FlixBus, all scheduled trips from the Spanish city on May 23 and 24, as well as return trips on May 25 and 26, are fully booked.

Similarly, the route from the Spanish capital to Porto also saw exceptional demand, with all seats for Thursday sold out and the return journey approaching full capacity.

In Portugal, the travel scenario mirrors that of its neighbours, with buses from Porto to Lisbon on the morning of the concert fully booked. Pablo Pastega, general director of FlixBus for Portugal and Spain, noted the sharp increase in trips within the country, stating, “The trips starting from Porto and going to Lisbon are sold out, especially in the morning on the day of the concert.”

Other Portuguese cities such as Coimbra, Leiria, Viseu and the Algarve also experienced increased travel activity, indicating a wider trend of increased mobility throughout the region.

This phenomenon is not limited to Portugal. Pastega points to a similar trend around Taylor Swift’s concert in Madrid and previous events in France, highlighting the global impact of major music events on local transport networks.

In response to this encouraging demand, FlixBus has increased its service capacity on both domestic and international routes.

“This increase in demand is proof that bus travel is playing an increasingly important role when choosing a means of transport, whether for work or leisure travel,” concluded Pastega.

Taylor Swift’s debut in Portugal, accompanied by the band Paramore, is set to be a major event.

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