Discovery feeds like TikTok Twitch are rolling out to all users

Discovery feeds like TikTok Twitch are rolling out to all users

Twitch is officially rolling out its new TikTok-like discovery feed to all users this week, the company announced on Tuesday. The new feed, which launched as a tab in Twitch’s iOS and Android apps, lets viewers scroll through bite-sized content to discover new streams. The official launch follows Twitch’s initial testing of the feed starting in August 2023.

With this launch, Twitch now joins a host of other popular apps that have launched their own short-form video feeds following TikTok’s rise in popularity, including Instagram, YouTube, Snapchat, Uber Eats and LinkedIn to name a few.

There are two tabs in the feed: live feed and clip feed. The “live” feed displays live streams from both streamers users have followed and streamers that Twitch thinks they want. The “clip” feed showcases the best moments from streamers across Twitch, allowing viewers to discover content from streamers even when they’re not live.

While people usually go to Twitch when they have enough time to watch a live stream, the new clip feed is designed for moments when users only have a few minutes to spare.

To further personalize what you see in the feed, you can click the thumbs up or thumbs down button on a live stream or clip to indicate the type of content you want to see more or less of.

The arrival of the new feed comes as Twitch streamers have long called for the company to introduce new features to help them reach new audiences. Since Twitch is not a fully algorithmic platform like TikTok, Twitch streamers don’t have many ways to attract new viewers other than promoting themselves on other platforms or collaborating with fellow streamers. With this new discovery feed, small and medium streamers can potentially reach new audiences.

Twitch says that all live streams and clips are automatically eligible to appear in the feed if they meet the platform’s content guidelines. While streamers cannot upload content directly to the discovery feed, Twitch encourages them to create and feature clips of their content for a chance to be included in the feed.

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