Apple iPhone sales fell in almost all countries

Apple iPhone sales fell in almost all countries

iPhone sales have fallen in almost every market around the world, according to the latest results from Apple.

The tech giant said overall demand for its smartphones fell more than 10% in the first three months of the year, with sales falling in every geographic region except Europe.

Apple said that overall, company-wide revenue fell by 4% to $90.8bn (£72.5bn), which was the biggest decline for more than a year.

Still, the results were not as bad as expected and Apple’s share price rose in after-hours trading in New York.

The company said the figure was skewed by Covid-related supply disruptions, which led to unusually strong sales in the same period last year.

It promised that sales would return to growth in the coming months, citing upcoming product launches and investments in artificial intelligence (AI).

For the iPhone, sales in the critical Chinese market declined by 8%. Mr Cook tried to reassure investors about business conditions in the world’s second-largest economy, noting that iPhone sales were actually increasing in “mainland” China.

“I maintain a bullish view on China in the long term,” he said.

Competition in the market is getting fiercer from local rivals such as Huawei.

Gil Luria, senior software analyst at DA Davidson, said companies like Huawei are successful in China because “they are local brands”.

“But in terms of features, functionality and prestige, the iPhone still has an advantage over any other mobile phone,” he told the BBC’s Today programme.

“So anytime consumers get a choice and have the resources they’re going to buy an iPhone — that’s no different in China.”

The struggles at the company — which has seen consecutive sales declines for five of the last six quarters — mark a contrast with the broader market.

Globally, smartphone shipments rose 10% in the first three months of the year, growing after a long lackluster period, according to research firm Canalys.

Mr Luria said that for Apple, there has been no “significant improvement in mobile phones” since the iPhone 12 was launched almost four years ago “when Apple introduced 5G connectivity which forced many users to upgrade the phone”.

He added: “What they’re hoping now is that they can introduce enough new AI features into the iPhone 16 coming out later this year to finally drive a big iPhone upgrade cycle.”

Apple is also facing legal battles with regulators in the US and Europe over its app store fees.

A separate anti-monopoly lawsuit in the US against Google threatens the lucrative payments Apple received from the search giant in exchange for making Google the default search engine in Safari, Apple’s internet browser.

According to court filings, those payments total about $20 billion in 2022, an amount that helps boost Apple’s profits.

Pre-tax profit for the three months was unchanged at $28bn and the company announced it was setting aside $110bn to buy back shares.

Finance chief Luca Maestri said Apple’s sales were expected to rise in the “low single digits” in the three months to June.

He added that the firm expects double-digit growth in its services business, offering more guidance than companies typically provide.

Looking ahead, Angelo Zino, senior equity analyst at CFRA Research, said: “China is holding up better than expected and there are various upcoming events/catalysts on the horizon that could boost investor sentiment.”

About Kepala Bergetar

Kepala Bergetar Kbergetar Live dfm2u Melayu Tonton dan Download Video Drama, Rindu Awak Separuh Nyawa, Pencuri Movie, Layan Drama Online.

Leave a Reply

Your email address will not be published. Required fields are marked *